Marketing and Consumer Behaviour市场营销与消费者行为分会
SSEME-MCB'24分会作为SSEME2024的一个分会场,将于2024年7月15-17日在青岛召开,本次分会征集高质量的原创稿件,所有提交的论文需为领域相关的原创文章,并将由至少2-3位审稿专家进行同行评审,并根据内容的原创性、技术和研究内容/深度、正确性、与会议的相关性、贡献和可读性进行评价。
SSEME-MCB'24 主题包括但不限于:
SSEME-MCB'24分会主席
Inna Alexeeva-Alexeev, A lecturer and researcher at the University of Cantabria, Spain; with experience as Project Manager in International projects. Extensive international experience in various companies and sectors in commercial management, marketing and business development positions Her area of interest includes marketing, gender gap, business management, entrepreneurship, and innovative educational methodologies.